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The Facebook Effect [Audiobook] by David Kirkpatrick [Dr Soc]

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  The Facebook Effect: The Inside Story of the
Company That Is Connecting the World [Audiobook] by David Kirkpatrick
  English | July 7, 2010 | ASIN:
B005DRQ8N8 | MP3 VBR V5 | 15 hrs 37 mins | 469.9 MB
  Narrator: David Kirkpatrick | Genre: Nonfiction/Company
Profiles
  
  In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company
with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of
adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in
political protests.
  
  Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's
key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has
flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete
assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is
the Facebook story that can be found nowhere else.
  
  Kirkpatrick shows how Zuckerberg refused to
compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word)
communication on the Internet. In the process, he and a small group of key executives have created a company that has
changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing,
and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.
 

  This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers
unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones,
high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss
the controversial issues surrounding Facebook's privacy policies.
  
  
  If you like the book, please consider supporting the author and buy the
book.
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